About

The original, most  trusted name in beauty waste recovery.

Green Circle Salons was founded on one idea: beauty shouldn’t come at the planet’s expense.

Join Shane in his vision to make beauty sustainable.

Our Story

One question changed everything.

In 2009, while sitting in a salon chair, our founder Shane Price asked a simple question: where does all this waste go? With a background in science and a deep care for the planet, he followed that question—and found an industry built on beauty with no real way to take responsibility for its waste. So he chose to build a solution—for salons, for people, and for the planet his future children would inherit. That solution became Green Circle Salons—the world’s first comprehensive program designed to help salons recover waste responsibly and operate more sustainably.

Our Values

How we show up everyday.

WE Act With a Noble Heart

We lead with integrity—building trust through consistent, respectful collaboration.

WE Go All In

We bring curiosity, commitment, and momentum to every partnership.

WE Are Performance-Driven

We focus on outcomes—making smart decisions and delivering meaningful results.

WE are Committed to the Planet

We lead environmental action with measurable impact, real-world solutions, towards a goal of a Net Zero Carbon Footprint.

Our History

Leading before there was a path.

A few defining moments that shaped Green Circle Salons — and helped set a new standard for sustainable beauty.

2026

The Magical Hairbrush

In Spring 2026, The Magical Hairbrush will be published. Authored by our founder and his daughter Sevelen, this children's book tells the story of 2 children using a magic hairbrush to discover that hair stylists are secret protectors of the earth. The goal is to teach children that even the smallest actions create a global ripple of change.

2025

Industry’s Choice

Green Circle Salons wins Beauty Launchpad Best Sustainable Salon Solution as voted on by the salon industry.

2025

1% for the Planet

We become a proud member of 1% for the Planet. Annually, we pledge 1% of our revenue to environmental non-profits, driving impactful change in conservation, climate action, and sustainability.

2023

10 Million Pounds

Our salon community reached a major impact milestone: keeping more than 10 million pounds of beauty waste out of landfills and waterways.

2021

Built from the Ground Up

In partnership with Virginia Tech, we created a bio-composite recycling bin made from recycled plastics and recovered hair — stronger, lighter, and designed for salons.

2021

The Report Card

Released the first Annual Sustainability Report with data showing how much waste the beauty industry generates, including salon-specific figures. This reporting helps raise industry awareness and potential solutions.

2019

Certified & Committed

We became a Certified B Corporation and earned Zero Waste to Landfill Certification, demonstrating our environmental and social performance.

2017

Hair Meets Science

We began researching and developing hair-based plastics. Our lab combined recovered hair and recycled plastics to create bio-composite materials that are stronger and lighter than regular plastic.

2015

On the Big Stage

We made waves in the industry, participating in and recovering beauty waste from major events like the Redken Symposium, Serious Business, Trifecta, and Aveda Congress. We continue to recover waste at industry events today.

2014

Hello, America

We entered the US, beginning with Chicago. Launching on Earth Day, we had 12 American salons sign up on the first day.

2011

Color Goes Green

We launched our excess hair color recovery program. That meant we could start accepting and recycling excess hair color.

2010

Hair That Heals

We supported disaster relief efforts in Haiti and the Gulf of Mexico. In 2010, Haiti was struck by a devastating earthquake, and later that year an oil spill affected the Gulf of Mexico. We donated relief supplies made from recovered hair, such as sleeping mats and oil booms.

2009

The World’s First

Green Circle Salons proudly launched the world's first sustainable salon solution. Starting in Toronto, Canada, we helped our first member salons recycle their hair, foils, plastic and paper.