Give your green story a voice.
Turn your sustainability story into a marketing asset. Use ready-made templates and tools to communicate your commitment and give your salon a competitive edge.
Join Minnie and get noticed for your sustainability.
Marketing Assets
What’s included in your marketing kit.
of people are more likely to engage with brands that communicate sustainability*
Becoming a Certified Green Circle Salon includes marketing resources designed to help you promote your certification with ease.
*NYU Stern Center for Sustainable Business + Edelman
Social media templates
Social templates and content ideas to help you share your sustainability message with confidence.
In-salon signage
Clean, salon-friendly signage that displays your certification and explains where waste goes.
Print and digital assets
Certification graphics and guest-friendly language for your website, booking platform and email.
PR support
A sample press release and clear how-to guidance to help your salon gain local attention.
Green Salon directory
Online Green Salon Directory listing, helping new guests discover your salon and choose you with confidence.
Waste Recovery certificate
Annual waste recovery certificate that lets guests see the impact they’re helping create.
Turn your Sustainable Salon into a content engine.
Discover easy ways to show your green commitment everywhere guests look.
Make your impact scroll-worthy!
Build everyday sustainability into content guests love to follow, share, and feel good about.
- Monthly impact highlights
- Stylist features with sustainability tips
- Short recycling videos
- Brag-worthy waste shots
Let your space do the talking
Turn everyday touchpoints into visible proof of your values in action.
- Signage that explains your impact
- Clings that signal your commitment
- Trained stylists who speak to it naturally
Before they book, they look
Give guests clear proof of your certification and values before they ever sit in the chair.
- Certification badge for trust
- Simple certification explanations
- Green Fee context
- Salon Impact highlights
Stay in touch—with purpose
Use email to keep guests connected to what your salon stands for, not just what you’re promoting.
- Impact updates guests care about
- Behind-the-scenes moments
- Certification callouts
- Values-led messages
Turn pride into momentum
When your team understands the impact behind their work, it changes how they show up—at the chair and with each other.
- Waste Warrior pride
- Purpose built into daily work
- Guest-facing confidence
- Stronger engagement and retention
See how leading salons bring their green story to life.
Real salons. Real posts. Real green work turned into content that guests actually notice.